Our founder, Kristina, invented the original Baby Bum Diaper Cream Brush after my first son had a GI irritation that resulted in constant acidic stools as a newborn. His little bottom was raw with open bleeding blisters for over 40 days. Bringing relief to him consumed her every thought.

While researching diaper rash relief, she read that proper diaper cream application included washing your hands before applying diaper cream. She knew that was not practical and was also tired of constantly smelling cream on my hands, so she invented the Baby Bum Brush. It’s made of 100% soft flexible silicone and is perfectly designed to gently brush diaper cream on little bums.

Since the brush, Kristina has developed several other products that she believes are game changers for diaper changers!